Back in 2015 when Alexandria Catherine Events was born, I launched the first phase of a larger plan: event organization. Back then, I wanted an event planning studio with a home-focused storefront to encourage my clients to celebrate all areas of their new life together. As I tested out a small-scale venture last year to see how it might work virtually, I realized it wasn't the stuff I wanted to offer, but the same peace of mind and unique problem-solving that professional event planning helps provide. Now, after a summer that marked my company's fifth anniversary, I'm pleased to announce the next phase of ACE: home organization.
My ultimate goal is to help people feel organized and less overwhelmed in all areas of their lives, not just when planning and celebrating an event. Now more than ever, this sentiment rings true.
At the core of this business of mine, I've asked clients to remember their wedding is about more than a party and I encourage them to focus on what's below the surface of the pretty and fun parts of what we've planned together: it's about creating a life together and sharing in your love.
Friends, the same goes for your home. We all want our homes to look nice, but what happens inside of those walls is about more than the magazine-worthy photograph: it's a place where you're creating a life together.
Just like we approach an event with purpose, we should be doing the same for our homes. By creating systems that work for every member of our family, we're freeing up time to live.
Just like event planning isn't solely about the design of a ballroom, home organization is more than simply a pretty aesthetic. Approaching an exciting problem with purpose results in a pretty picture as a bonus, but the focus is on function and streamlining to avoid future overwhelm and chaos. Our approach is the same, we're just switching up the location(s).
Thank you for your continued support, and thank you for helping me get here. I hope you're just as excited about this second phase of business as I am.