Alexandria Catherine Events
  • Home
  • ACE Events
    • COVID-19 Safety Plan Workshops
    • Weddings
    • Celebrations
  • ACE Home
    • Organization
    • Virtual Organization
    • Seller Consultation
  • Blog

Shave the Date

9/28/2015

0 Comments

 

Grow 'em out fellas. 

Picture
Join Alexandria Catherine Events on November 13, 2015 as we raise money for the Movember Foundation, a men's health organization dedicated to awareness and prevention. 

From 6:00PM to 9:00PM at Sprout Music Collective in West Chester, PA we'll be listening to live music, enjoying a discounted appetizer menu and more. 

Tickets are $25.00 per person. Includes: Donation to the Movember Foundation, discounted happy hour menu until 9:00PM, Sprout Music Collective membership, first draft beer or glass of wine free and a few other surprises. 

You can purchase your tickets here.

Tickets must purchased in advance. Space is limited. 
0 Comments

Marketing vs. advertising

9/10/2015

0 Comments

 
Picture
There is a pretty interesting difference between marketing and advertising and if you are a business owner, you should understand the difference between the two. 

Multiple Tiers 


When you think 'marketing', you should think 'strategy' and 'process'.  In digital marketing, we utilize social media content planning as part of our marketing strategy. It is important to recognize that marketing and advertising, while similar, are not necessarily one and the same. Advertising is a tier of a marketing strategy.  



So, What is Advertising?


Say that I am the owner of a shoe store, and I want to start implementing advertisements into my marketing strategy. As this shoe store owner, I plan to use a combination of digital marketing and print advertisement. I put ads in the weekly paper that potential customers can browse through to see our latest inventory, and on our social media pages I am sharing photographs of our newest products. These are examples of advertising, within your marketing strategy. 

Healthy Mix


Think about your favorite business pages on Facebook. If they constantly pushed you to purchase their product, would you still follow them? Most likely, no. You would begin to get annoyed by the relentless sales pitch. 

They post meaningful content, photographs, video and get their users engaged... that's their marketing strategy. When these pages are posting specifically to showcase a new product that they offer, they are using advertising as a tool within their strategy. 

In order to see success, you should incorporate advertising into your marketing strategy, but do not fail to recognize that advertising is part of a bigger picture.

Take the time to analyze your own pages. Are you implementing a social marketing strategy?

0 Comments
<<Previous
    Picture

    Archives

    October 2020
    September 2020
    August 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015

    Alexandria

    Event Professional

    Categories

    All
    Anecdotes
    DIY
    Event Announcements
    Event Planning
    Offers
    Recipes
    Social Media
    Venue Reviews
    Wedding Planning

    RSS Feed

Copyright © 2015-2020 Alexandria Catherine Events. All rights reserved.
  • Home
  • ACE Events
    • COVID-19 Safety Plan Workshops
    • Weddings
    • Celebrations
  • ACE Home
    • Organization
    • Virtual Organization
    • Seller Consultation
  • Blog