Grow 'em out fellas.
Join Alexandria Catherine Events on November 13, 2015 as we raise money for the Movember Foundation, a men's health organization dedicated to awareness and prevention.
From 6:00PM to 9:00PM at Sprout Music Collective in West Chester, PA we'll be listening to live music, enjoying a discounted appetizer menu and more.
Tickets are $25.00 per person. Includes: Donation to the Movember Foundation, discounted happy hour menu until 9:00PM, Sprout Music Collective membership, first draft beer or glass of wine free and a few other surprises.
You can purchase your tickets here.
Tickets must purchased in advance. Space is limited.
There is a pretty interesting difference between marketing and advertising and if you are a business owner, you should understand the difference between the two.
When you think 'marketing', you should think 'strategy' and 'process'. In digital marketing, we utilize social media content planning as part of our marketing strategy. It is important to recognize that marketing and advertising, while similar, are not necessarily one and the same. Advertising is a tier of a marketing strategy.
So, What is Advertising?
Say that I am the owner of a shoe store, and I want to start implementing advertisements into my marketing strategy. As this shoe store owner, I plan to use a combination of digital marketing and print advertisement. I put ads in the weekly paper that potential customers can browse through to see our latest inventory, and on our social media pages I am sharing photographs of our newest products. These are examples of advertising, within your marketing strategy.
Think about your favorite business pages on Facebook. If they constantly pushed you to purchase their product, would you still follow them? Most likely, no. You would begin to get annoyed by the relentless sales pitch.
They post meaningful content, photographs, video and get their users engaged... that's their marketing strategy. When these pages are posting specifically to showcase a new product that they offer, they are using advertising as a tool within their strategy.
In order to see success, you should incorporate advertising into your marketing strategy, but do not fail to recognize that advertising is part of a bigger picture.
Take the time to analyze your own pages. Are you implementing a social marketing strategy?
A few months back, I was working with a bride who grew up in the area, but lived elsewhere the duration of the planning process. When we met for her rehearsal she was a bundle of nerves and was concerned about all of the details. This is normal. After all, you are planning the details of this day for months and it becomes the topic of every dinner conversation for a year, creeps into your dreams and takes over your Pinterest.
"What time can the florist put the flowers on the tables"?
"Should guests grab their escort cards before or after the ceremony"?
"If Aunt Betty smokes before cocktail hour...".
I assured her that the vendors she had hired would do an excellent job, and that we had it handled. Her job was to show up and enjoy the day.
The next morning she was still on edge. As we lined up the bridal party for the processional, the ring bearer, who was was five years old, started to throw a bit of a tantrum. I frequently offer Hershey Kisses (with parent approval) after the ceremony to ring bearers and flower girls who start to get a little nervous before they walk.
This particular day, the conversation went like this...
Me: OK Adam*, go ahead bud".
Adam did not budge one inch. Instead, he locked his arms at his sides as if he'd had years of military training and studied the rocks at his feet with the curiosity of a skilled geologist.
Me: "Adam, I'll give you one Hershey Kiss if you walk, two if you walk and smile".
Adam: "I'm going for one".
Needless to say, the bride (standing right behind him) had a good laugh.
"I can't believe he (Groom) missed this, I can't wait to tell him about it". Her groom was already in front of their guests waiting for his bride to walk down the aisle.
It was at that point that she realized things cannot always go exactly as planned. Little Adam clenched his fists and marched down the aisle (sans smile), but the bride was beaming.
The moral of this story?
Sure, the details are fun, but you do not want them to overshadow the true meaning of the day. Planning your wedding should be one of the most exciting times of your life, be sure to enjoy every minute of it.
*Name has been changed